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’Truly a European company’: a Chinese auto maker’s strategies of Europeanisation – 2022-07

In: Asia Pacific Business Review

Author: Ágnes Szunomár

’Truly a European company’: a Chinese auto maker’s strategies of Europeanisation

In: Asia Pacific Business Review

Authors: Pál Nyiri, Nana de Graaff, Agnieszka McCaleb, Ágnes Szunomár, Michiel Verver and Sierk Ybema 

https://www.tandfonline.com/eprint/XMTIZBZECPCENZSDGJEB/full?target=10.1080/13602381.2022.2093535 

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