Three years later – The integration and continuity of digital solutions at subsidiaries in Hungary after the COVID-19 pandemic
Authors: Magdolna Sass, Andrea Sáfrányné Gubik, Gábor Túry
In: Vezetéstudomány Budapest Management Review, 56(12), 18–27.
DOI: doi.org/10.14267/VEZTUD.2025.12.02
Abstract
The COVID-19 pandemic precipitated widespread adoption of digital solutions, including applications, intranets, social media, online communication platforms, and other online and remote business solutions. While some of these practices persisted in the post-COVID era, others were modified or abandoned. This study investigates the digital practices of six automotive and electronics subsidiaries in Hungary during the pandemic and over the subsequent three years. The authors’ findings indicate that practices beneficial to companies, such as technological innovations, online training, or meetings, remained integral to operations even after the pandemic. However, the continuity of other practices, such as working from home or remote work, depended on the nature of the position (whether it is related to physical production) and the company’s organizational and business culture (in both home and host countries).